Dynamo

UXGame DesignSeptember 20244 weeks
Dynamo

A board game designed to step into the world of football

Dynamo is a board game that introduces people to the world of football. Get to know players, clubs and real stories from the football world. Developing the game involved different target audiences, which made it an interesting UX challenge.

Introducing the world of football.

To introduce new people to the world of football, we used real stories from the football world in the design of the cards. By using these stories, players immediately discover the fun and interesting sides of football.

Dynamo box
Dynamo game overview

Gameplay Loop and iterations.

The development of the gameplay loop was an iterative process. We started with a football version of Monopoly, but it quickly evolved into a unique game that integrates elements of the video game Football Manager into a board game. We did many iterations to make the game as fun as possible.

Dynamo box view 1
Dynamo box view 2